VRMS is the premier developer of customer database products for high-transaction-volume retailers, including those in the grocery, drug, convenience, mass, telecom, and club sectors. The CRM solutions, MarketExpert and TargetExpert, are installed at major national retailers in the U.S., Canada, Latin America, and Europe.

In addition to designing and developing software products, VRMS provides maintenance and support to its clients, offers training classes, and hosts user conferences.

VRMS is a wholly owned subsidiary of Valassis Communications, Inc. with head offices in Livonia, Michigan (Ticker: VCI).