CampaignEXPERT XR is a powerful new extension to VRMS’s current retail marketing solutions that provides comprehensive functionality promoting the definition, forecasting, staging, tracking and evaluation of marketing campaigns. The separately licensed product sits on top of MarketEXPERT XR and its data warehouse, taking advantage of existing functionality in the areas of lists, filters, calendars, offers, sweepstakes and rewards definitions as well as the executional capabilities of TargetEXPERT XR.

Marketers now can easily identify the major elements of a campaign with respect to their purpose, goals, funding, timing, and dependencies. Utilizing the graphical Campaign Map, users can visually plan each of their various promotional initiatives across the spectrum of delivery vehicles at their disposal to formulate a coordinated campaign. Integrating customer targeted promotions together with market, trade, in-store and mass targeted promotions our clients gain a complete perspective of all the marketing events that influence customer response.

Each campaign, and its relevant promotions, are initiated with a particular marketing objective and anticipated results that are measurable – based upon sales metrics captured within MarketEXPERT XR’s Purchase History Warehouse. CampaignEXPERT XR provides a unique set of Performance Measurement features that facilitate the monitoring, tracking and evaluation of each promotion and the campaign in total. Additionally standardized reports portray the relative and comparative performance of campaigns and promotions, plus a set of overview reports that provide insight into the usage of the different channels and delivery vehicles employed.

E-demonstrations
VRMS' WebEx demonstrations of CampaignEXPERT XR is available upon request. Please send your inquiries to: xr_info@valassis.com.