MarketExpert is an open relational database management system that enables high-volume retailers to use their frequent shopper data to better understand and strengthen customer relationships by using one-to-one, loyalty marketing campaigns and profit-building incentive programs.

With MarketExpert, you can: segment customers based on virtually any variable in the database, identify trends and variances in a customer's purchase behavior, analyze shopping baskets and score households, track promotion results, analyze retention, and forecast sales. With MarketExpert's comprehensive and efficient list building capabilities, you can swiftly take action on this proprietary information to increase customer retention, drive sales, and strengthen profitability.